The arthall Rostock was established 1964 as a Prestigeobjekt of the DDR’s cultural politics and is till now the biggest exhibition house for contemporary art in in Mecklenburg-Vorpommern, Germany. The heterogeneity of events that displays in the arthall is presented on the website with a variety of imagery and content. This variety is picked up in the generative typography concept of the headlines. The font size is always scaled on the entire width. This results in an underlining of the heterogeneity of the content in homogeneous form.