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Liebermann Kiepe
Digital Design Studio

Brandshofer Deich 45
20539 Hamburg

+ 49 (0) 176 312 650 47
info@liebermannkiepe.de

Project:

Urban Design HCU

Client:

Hafen City Universität Hamburg

Year:

2016

Service:

Concept, Corporate Identity, Grafik, Webdesign, Webdevelopment

Colaborators:

Hanna Osen

The master program Urban Design at the HCU Hamburg connects theoretical and practical disciplines in the field of the contemporary and future city. The focus lays on the interdisciplinary research and design. On the startscreen there is a social wall, which combines the content from their social media accounts with the sites content. This diverse content needed to be put in a consumable and recognizable form. To do so we structured the menu as the most striking part of the website. The static, brutalist site structure and aesthetic gets contradicted by the playfulness of the animations. The typographic concept has its root in the Default aesthetic of websites, just blown up and alienated.